Hello.

Jacinta Yap
Brand Strategy Director

I’m a London-based Brand Strategy Director.

I help brands tell their stories and achieve commercial success. I’ve played a pivotal role in transforming some of the world’s most influential brands, from Microsoft to Cadbury, and everything in between.

I work with the top brand and design agencies – like Wolff Olins, FutureBrand, Bulletproof, and Koto – and partner directly with business leaders to drive transformative growth.

I love working with all kinds of people across all kinds of industries. But mostly, I like those who break the rules to achieve inspiring results.

  • Atlantis Resorts
    Australian Government
    Cadbury
    FIFA
    GSK
    Lucozade
    Microsoft
    Maybourne Hotel Group
    Nestlé
    Starbucks
    Suntory
    Volvo Group
    + many more

  • Brand Strategy
    Brand Positioning
    Brand Architecture
    Portfolio Strategy
    Tone of Voice
    Naming
    Copywriting
    Employee Value Proposition
    Visual Identity
    Innovation
    Thought Leadership
    New Business

  • Wolff Olins
    FutureBrand
    Prophet
    Bulletproof
    Pearlfisher
    Koto